Google released a new and dramatic changes to the home page. Instead of well-known, simple white screen with the search bar, Google is now displaying a news feed that shows the stories Digital Marketing Agencies in Sheffield and information you might be interested.
Fresh news feed will use your search, interests and location to recommend news, videos and music. Google will pre-emptively shows what you might be interested in, without you have to search for it! This could be a great opportunity for local businesses to optimize for local SEO can be found based on the presence of users.
“The more you use Google, the better your feed will”
Users will be able to customize what they see. News feeds including a “Follow” button to allow the user to add topics that they would like to see more stories about. As Google states “The more you use Google, the better your feed will”.
You may already be able to see the new icons below the search bar for Weather, Sports, Entertainment, and Food & Drink. This helps users easily tap to read the lessons they are interested in, without having to type what they are looking for.
This new change might even help users detect false news. A company spokesman said the feed will show information from a lot of “different perspectives” are different. The idea is that the information from a different angle will help users reality check what they read.
So why is Google making such a big change now?
Maybe Google compete with Facebook news feed. A strong competitor digital advertising, news feed Facebook has become increasingly popular. Many digital agencies to reassess the benefits of social media via PPC service Google AdWords. But Google may have an advantage. Consider how much more relevant news feeds will be based on your search engine history, rather than social search you!
Future developments for Digital
The major changes to the Google homepage means that users will adopt new behaviors when interacting with search engines. It has not been confirmed if the feed will display the pay per click ads or sponsored posts first. But it’s safe to bet that this may be a viable choice once large percentage of the user experience in using the new search format. This could open up some exciting new opportunities for Digital Marketing Companies Sheffield – stay tuned!