Forget what you’ve heard, it’s not easy to write or create content that people will want to automatically share, or link to.
It is often assumed that just because you Digital Marketing Company Southampton write your content associa with client / company / proposition, then you are automatically guaranteed link.
Not caseI’m not a big believer in writing content after content, hoping to somehow your writing / creativity will be better. Of course, there is a sort of ‘screening process’ but what’s the point of using that if you are not taught properly during this process?
A Quick Look at the Link Bait
In short, link bait is content on a Web site that links to other sites because they want to, not because you ask them to.
Linkable sources come in many forms, whether his blog posts about the game, e-book on cooking, or viral video, these are just a few examples.
Type Link Bait
No matter what, always remember the golden rule …
Great content always serves as a great link bait.
Remember this point …
When creating your content, make sure that is link-worthy content, namely, that people will want to share in all forms of social media? If so, why? This will help pin-point the theme of success in your content for the next time.
It is also important to remember that the anchor carrying more weight than social media shares. While the stock may hold the potential to reach a large number of spectators, anchored link is moving and – if the website that you are associa with well – it will hold steady traffic.
It’s a cruel world, while an informative article of 4,000 words about how to get rid of pigeons may look and sound like it should get more links, more often than not, you will be defea by your competitors who pos pictures of cute cats.
The overall goal of link baiting is to engage your audience the extent to which they could not help but share. The key is to know your audience, if they want help on how to fix the car, providing a step-by-step, they want a list of the top 10 new applications, giving them a review, if they like cats, cats share.
Using the term ‘Breaking News’
link bait of all link bait.
News assume that what you have just seen is of exceptional importance and worth sharing. When writing about the ‘new’ events, products or whatever it is, it is very important that you will link to relevant news articles that can backup your claims and information. So for example, if we do an article on the brand new consoles Sony, we will source the appropriate resources of time (and a link to them) so as to provide our audience with a lot of useful information and up-to-date as possible.
Does what it says on the tin. evergreen content is content that no matter how far down the years, it is still relevant (at least to some extent). Content such as covering the new Mac Book will not be relevant next 5 years.
When you make this evergreen content – also known as evergreen content – there are some important things to consider:
Is this a topic currently being discussed?
This content will last / assist in a year?
Which / who are looking for this content?
If the idea is already out there, can I / how can I fix it?
Quizzes and Games
This is another option which is fantastic for link bait and become more and more popular.
It is a concept that can generate huge profits if done correctly. The most popular game show ‘strategy’ is advantageous reader with medals, badges or endorse something or answer their Digital Marketing Companies Southampton score, so as to speak. Understandably, this concept has been done to death, so it’s up to you how you want to make your original quiz.
Quite Pictures and infographics
It’s a common fact that a picture is better than no picture at almost every situation.