Getting people to believe and eventually buy from your business is a long process. It starts with getting people to visit your website, but traffic is not enough. You also need to give people Digital Marketing Agencies in Stafford a reason to last longer so that they can eventually convert. One of the best ways to keep people on your site longer and build trust and conversion is through great content.
Top 10 common marketing mistakes content
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This guide provides recommendations for marketers responsible for managing and improving marketing content you want to develop a more strategic approach.
Top 10 mistakes to access public content marketing
In this blog post, I will show you how to leverage content to keep people on your website again.
Why is it important to keep people on your website for longer
Head over to the Google Analytics (or other website analytics tool you use): What is the average session duration?
Generally, the average session duration of short closely linked with high bounce rates and low conversion rates. After all, if people do not find a reason to spend more time on your website, why they sign up for your newsletter, or download the guide impress your super? Why they will come back for more or open your mail?
So if you are struggling to keep people on your website for quite a long time – or just want to increase your number a little – here is how you can use the site and blog content to keep people on your website again.
More readable throughout your content
With the amount of existing content available online, only the best will make it – and people who know how to promote themselves.
You have to remember that it’s not just the quality of your content that makes people interested, but also easy to read. There are some important aspects that you need to look into to make your content more readable:
Is your content easy to read on all devices?
It is not enough to optimize your site for mobile devices and ensure it is responsive; You also need to make sure that the actual content is easy to read, even on the small screen. You can see how many people visit your website from a variety of devices logging into your Google Analytics account and visit the Audience / Mobile report.
Break up your content with many sub-headlines and bulleted lists
It’s much easier to read – and skim – content clearly damaged by the sub-headline, as well as a list. There is little incentive for a person to read an article, for example, that it is essentially one big paragraph; it is tiring and difficult enough even when you’re using a smaller screen. On the other hand, if your posts are formatted with a sub-headline and other similar elements, your content much easier to skim through.
Do not write long paragraphs
Similarly, it is quite tiring to read a very long paragraph. When editing your content, try to break up your paragraphs into smaller paragraphs only about two to three sentences.
Use lots of visual content throughout
Visual can make a big difference to read your content. Be sure to use images, screenshots, GIF, video and other types of visual content regularly and consistently, the entire content of your writing.
Leverage bold and italics to draw attention
Use bold and italics where needed to draw the eye to certain parts of your content. Using bold letters, as is the entire list, making it easier to understand what each paragraph is about.
Focus on long-form content that gives a lot of value
I am often surprised to see how much the company business blog has a blog just for the sake of it. their content Digital Marketing Companies in Stafford is often very short and gave almost no value to the reader. So why readers stay around for longer?
On the other hand, 2000-word how-to guide that provides actionable tips will not only make people read longer,