Keywords are easily one of the most popular terms in conjunction with SEO services, Google rankings, and any digital strategy. The right keywords can work wonders in increasing the ranking Digital Marketing Agencies Southampton and get you noticed by your target audience away from Google. However, just use common keywords is not enough to get ranked, you also need the right long tail keywords.
Long tail keywords are keywords that are longer and more specific. For example, ‘coffee’ is the key word but ‘coffee for espresso shot’ is a long-tail keywords. These keywords form an important component of your marketing strategy is typically used to direct traffic when used in the title of the article or blog post.
Here we bring you some of the best tips to identify the best long tail keywords for your brand.
Highlight your niche
What are the core aspects that differentiate you from your competitors? Use the unique aspects of your product and form the long tail keywords. For example, a ‘gluten-free organic oat cookies’ will fare better in searches than ‘oat cookies’. Highlighting the important aspects for the customer in your keywords to make them easily accessible. For maximum traction place keywords in the title or heading.
36% of the SEO experts think the title tag / title is the most important SEO element.
Let Google help you
As soon as you type a keyword in Google, you get a myriad of suggestions. Look carefully and see which of them can be applied to your brand. Use all the relevant keywords that you see here to improve the ranking and help prospective customers find you. It can also help you identify the active search trends for your industry.
Over 10% of the landing page converts at 11.45%.
Track your progress
Continuously track and monitor keywords that bring in more traffic and which are not. This metric can help guide on what your audience is looking for and help you adapt your offerings to it. Furthermore, it will help ensure you do not overspend on strategies that do not work and put all your focus on those that do.
Use a keyword research tool
keyword research services can be of great assistance in helping to identify the right keywords for their brands. It is important to not only highlight your offer, but also to know what the audience in mind. Furthermore, keywords are constantly changing and evolving. If you do not update your keyword on time, chances are you’ll get lost among your competitors.
long tail keyword searches have a click-through rate of 3% to 5% higher than generic search.
Peek keywords your competitors are
Occasionally check what your competitors are posting. Results of search notice what brings you to them and f you can adapt these keywords into your own product. However, not only use the same keyword. Instead, they adapt in a way that highlights your Digital Marketing Company Southampton core proposition as well. In case you are not sure how to do this, be sure to use the services of renowned SEO keyword research.
Please review boards and forums online discussion groups and forums is a treasure trove of information for businesses. Here, they can identify what the customer is looking for and the terms they use. Note the term often used or have the most involvement and customize it with your product.