One of the most talked about aspect of a good digital marketing is compactness. There should be an overall plan that takes advantage of every opportunity to promote and market. As a top digital marketing company, one area of compactness we regularly see Digital Marketing Agencies in Stafford overlooked is the integration of social media marketing and blog marketing.
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When people ask us, why do I have to integrate social media marketing and blog marketing, the simple answer is the potential. Both platforms, when aligned properly, will allow you to maximize the potential of both.
Why Two is Better Than One
Most businesses utilize social media for promotion at least one channel. Many companies also have a blog to help showcase knowledge, improve SEO, and provide value. Put them together like peanut butter and jelly; well apart but something special when combined. Join this channel, you can increase traffic and engagement, helping to create a community, and get important feedback that can lead to the development of better content.
Increase Traffic –
One basic idea of using these platforms on cross-promotion and increase traffic to both sites. But it does not have to do with the basic ways just reposting a blog for social media or social media buttons to add the blog post. Instead, look for ways to stand out and engage in a unique way. Remember, bloating feed thousands of other companies with blogs users re-posting. How will you stand out? Using a different graphic or video with a unique summary of the article or create a custom memes and gifs to spice up the content in social media. On the blog, do not just use social media buttons but also write copy for luring people to visit the platform now. For example: Did you sign up for our Amazon Gift Card $ 100 giveaway yet? See our Facebook page for details!
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Improve SEO –
Blog using keywords. Social media use hashtags. Why not make them work together for maximum effect? It takes a bit more effort as you research keywords and hashtags to find the right combination of popularity and search volume. But it is worth it as it will give your social media better SEO for your website. Many times, people use hashtags generic and thus they lose the opportunity to use long tail keywords are less common but aligning with content.
Better Feedback –
Initially, one of the great things about blogs is the ability to get feedback and interact with people in the comments section. Unfortunately, the short-lived, replaced now with tons of spam about how you can earn $ 8000 per month working 5 hours a week from home. Or even worse, negative comments from people who likes to cause trouble. That is where social media integration is useful. They are a better platform to speak to an audience, gain valuable feedback, and listen to my honest opinion. You can easily take advantage of surveys and polls to get more insight, all of which can be used to develop better content.
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Opportunities for Personality –
In some cases, the blog can be a little bland. They adhere to specific guidelines for the tone, professionalism, etc. posted by Anonymous soil or Business Name not by Don T Crockett Esquire. When you take advantage of the combination of platform, it offers the opportunity for more personality to display along with personal branding. Let employees stepped out behind the brand name and foster connections while still adhering Digital Marketing Companies Stafford to the company’s expectations. Consumers prefer to deal with people, not faceless corporations. Including writer / link bio connected to their social media platform and use it to help connect the blog to people and go back to your brand. Taking a content marketing “Live” on the social media channels and allow authors to promote themselves and brands.
